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original blog post Most product analytics start with features. We ask: who used what, how often, and how does that correlate with churn or growth? But this approach often stops short. It treats activity as a proxy for value without proving that activity actually creates business impact. What if we
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For years, video production has carried a reputation: complex, expensive, and reserved for only the most high-value communications. Think polished brand campaigns, product demos, or carefully crafted customer-facing assets. Why? Because traditional video required layers of people and expertise, scriptwriters, designers, video editors, brand and legal reviewers, subject-matter experts, all
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Synthesia’s screen recorder is more than just a tool—it’s your creative sidekick for producing polished, human-centered video content. Whether you're building product demos, onboarding videos, or how-to guides, how you record your screen plays a major role in how your audience absorbs and engages with
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For years, MP4 has been the default answer to the question, “How do we share a video?” But that’s the wrong question. The real question is: What do you want your video to do? From Text Files to Google Docs Remember when documents lived as .txt files? They worked
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Video is no longer just a marketing tool — it’s how companies train employees, update stakeholders, and share sensitive information internally. But while creating video has become easier than ever, distributing it securely is a different challenge. Internal all-hands, compliance training, or customer-specific tutorials shouldn’t be treated like a
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When most people think about screen recording, they imagine lightweight tools: click a button, record your screen, capture your voice, trim the edges, and maybe cut out a pause or two. For many purposes, that’s enough. But for companies creating long-lived product tutorials, training materials, or customer-facing demos, the
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Have you ever wished you could welcome each new hire with a personalized video? Or send hundreds of tailored messages to prospects or job candidates—without spending hours editing? Or maybe create a new video for a job posting to enrich every offers on your website? Video personalization is one
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Creating effective videos involves more than choosing a good script or adding attractive animations. It's about clearly guiding your viewers through a carefully structured visual journey. This article explains essential design principles for video creation, focusing on visual hierarchy, sequencing, and engaging your audience. Whether you're
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As personalized video becomes more critical in marketing, support, and internal comms, scaling content efficiently is a game-changer. With Synthesia’s API, you can automate the creation of hundreds (or thousands) of videos with dynamic elements — such as personalized text or variable images and videos — all within your existing workflows.
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Creating a compelling video is an exciting yet complex endeavor. From ideation to scripting, visual planning, and final editing, each stage demands creativity, structure, and attention to detail. Many creators find themselves overwhelmed by the blank page, unsure how to organize their ideas, keep their audience engaged, or effectively deliver
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In the fast-paced world of digital media, creating high-quality video content has become increasingly vital. Yet, many enterprises overlook a critical factor—effective distribution and discoverability. Although platforms like YouTube, Instagram, and TikTok have revolutionized content dissemination for public use, very few solutions are providing a integrated approach to enterprise